ECR (efficient consumer response)

ECR is a strategy for collaboration between manufacturers and wholesale and retail that enables consumer requirements to be satisfied better, more rapidly and at lower costs.

To achieve these goals, mutual cooperation and shared processes are needed:

Communication processes

A standardised communication platform (involving EDI, portals, market places, etc.) to ensure that both partners are given prompt, extensive and focused information.

Supply side processes

Integration of a ‘supply side strategy’ using, for example, fully automated item materials planning (a vendor managed inventory)

Category management processes

To optimise appeal to shoppers


e.g. the optimisation of your ERP system and the accompanying strategic adjustment of the organisation system.

ORBIS uses its own products and collaboration with stable partners to create a foundation for ECR strategies that optimise the supply chain and exploit potential.

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