ORBIS Consumer Suite

On 3/4 September 2009 the tenth ECR Day took place, this time in Dresden. Did you have the chance to visit our booth and learn all about the ORBIS Consumer Suite? If not, you can find the most important detailed summarised below:

What retailers expect when dealing with partners in industry:

  • Up-to-date and convincing sales claims
  • Professional execution of joint tasks
  • Efficient shelf management
  • Optimised control of sales promotions
  • Understanding of shopper behaviour, with offers made that are appropriate for the consumers

What the management team of an industry company expects from the demand side:

  • Reliable sales planning
  • Identification of problem areas
  • Countermeasures taken without delay
  • Transparent conditions

The objective: the efficient deployment of investments

Challenges faced by the consumer products industry

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Difficulties on the demand side:

The conflicting expectations result in new requirements for all parties involved in the demand side:

  • Homogeneous information/sales claims at all consulting levels
  • Valid planning, corrected promptly
  • Sales claims being kept up to date
  • Rapid identification of problem areas
  • Control without any friction
  • Highly complex situations kept under control
  • Rapid and focused collection of detailed information

ORBIS Consumer Suite supports all users in the demand side processes with all the required up-to-date internal and external information, taken from a consolidated pool of data.

Consumer Suite modules:

  • Microsoft CRM – the customer platform
  • Microsoft BI – the analysis platform with iControl
  • Microsoft BI – the planning generator with iPlanning
  • Microsoft BI – the condition system with iCondition
  • Microsoft BI – the retailer information system with ORBIS Scanner Data Suite (OSDS)

Service portfolio

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A solution:

  • the makes your day-to-day business considerably easier
  • that has been specially designed for the consumer products industry
  • the offers a strategic platform for your business strategy
  • that provides consolidated valid information
  • that enables efficient communication

The modules in detail

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