SAP CRM for the automotive supplier industry

In the automobile sector, customer loyalty is a crucial success factor, alongside product quality and process reliability. For this reason, the utmost priority is given to customer requirements in vehicle equipment and service.

Key features:


Increase brand loyalty. And use accurate information about your customers to create focused marketing campaigns.

Customer management:

The complete picture. Use solid information about your customers and vehicles as an effective tool. This is the only sure-fire way to process customer requests and complaints (such as being received by the call centre) quickly and effectively.

Vehicle management:

A perfect solution. Key data concerning customers and their vehicles, including vehicle features, in one complete package. You have access to a full overview of each vehicle’s life cycle.

Retailer management:

Collaboration makes both parties stronger. Working with retailers and importers can be more rewarding if you exchange information about customers and vehicles. Get your retailers on board early on – after all, they play an important role in your company’s success.


Success is impossible without quality. The same applies to inspections and repair work. Give your retailers the right information and simplify spare parts sales by executing transactions online. Automatically transferring service-related data to your financial accounting and quality management departments enables orders to be processed with greater speed.

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